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Contemporary management and ecology -
Does the natural environment help managers to make a business decision?

Tomasz Zema

Wroclaw University of Economics and Business, Poland

ul. Komandorska 118/120, 53-345 Wrocław


ORCID: 0000-0003-0051-6579

external business environment, decision-making


received: 11.10.2020
corrected: 28.11.2020
accepted: 09.12.2020

Businesses do not operate in a space or vacuum but rather in a  dynamic environment that has a  direct influence on how they operate and whether they will achieve their objectives. This external business environment consists of numerous factors, such as economic, political and legal, demographic, social, competitive, global, ecological and technological. Each of these elements creates a unique set of challenges and opportunities for businesses. This paper aims to present perspective of contemporary management and ecology and answer the question - does the natural environment help managers to make a business decision? This aspect is still new for business owners and managers which have a  great deal of control over the internal environment of business, which covers day-to-day decisions. They choose the supplies they purchase, which employees they hire, the products they sell, and where they sell those products. They use their skills and resources to create goods and services that will satisfy existing and prospective customers. However, the external environmental conditions that affect a business are generally beyond the control of management and change constantly. Therefore, to compete successfully, business owners and managers must continuously study the (business and natural) environment and adapt their businesses accordingly.

Obiora Okonkwo

University of Business in Wroclaw, Poland

ul. Ostrowskiego 22, 53-238 Wrocław



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