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Competitiveness of Polish SME enterprises on the African market – Senegal case study

Agnieszka Parkitna

Faculty of Management, Wrocław University of Science and Technology, Wrocław, Poland

e-mail: agnieszka.parkitna@pwr.edu.pl

ORCID: 0000-0002-8546-399X

Magdalena Parkitna

Collegium of Management and Finance, Warsaw School of Economics, Warsaw, Poland

e-mail: parkitna.magdalena@gmail.com

ORCID: -

received:   17.08.2022
corrected:  10.09.2022
accepted: 16.10.2022
Keywords:
SMEs, African market, competitiveness, competitiveness factors, business management.

Abstract

The success of small and medium-sized enterprises in internationalizing to foreign markets, particularly in challenging markets, is a topic that is still being researched and practiced. The rapidly changing environment necessitates the search for  more and more effective methodologies for managing the development of SMEs in response to the uncertainty of environmental changes, both in domestic and foreign markets. However, selecting them is not easy; it is a multifaceted challenge for each organization due to the peculiarities of SMEs and constraints arising from foreign market specifics. The article aimed to assess Polish SMEs' competitiveness in the African market. The authors attempted to solve the problem of defining the factors of competitiveness of SME enterprises in developing markets as a method of gaining an advantage. The authors carried out a qualitative study that was validated. As a result, the proposed solutions are both appropriate and effective. This fills a gap in the literature and adds to scientific debates
on the subject.

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